SOHO Square, Sharm El Sheikh

What is SOHO Square?

SOHO Square is a car-free, open-air entertainment complex built and run by the Savoy hotel group — not a town square in the usual sense. Inside you’ll find a dancing fountain, an indoor ice rink, a bowling alley, an ice bar, a tennis and squash centre, a kids’ arcade, around twenty restaurants and bars, boutiques and a souvenir bazaar.

It sits at the northern end of the resort, on White Knight Bay in Sharks Bay, between the Savoy, Royal Savoy, Sierra and Grand Oasis hotels. For their guests it’s a short evening stroll. Everyone else needs a ride: it’s about 11 km from Naama Bay and 18 km from Old Sharm.

There’s no history here — it’s a purpose-built resort hub of lights, music and a stage. Come for a family evening, the fountain and an ice rink in the middle of the desert. For haggling and local colour, the Old Market is the better bet; for the sea and a seafront stroll, head to Naama Bay.

Dancing fountain show times and opening hours

According to the official SOHO Square website, the dancing fountain runs every night from 8 pm to midnight, with short shows of water jets set to music and lit in colour. Watching is free from anywhere on the square. The first show is the one most families aim for, so the best spots fill up by about 7.45 pm.

The ice rink, SOHO Bowling and the kids’ arcade are open 4 pm–midnight, the ice bar 3 pm–1 am and the tennis and squash centre 7 am–10 pm. Most restaurants open at 6–6.30 pm and close at midnight or 1 am; the website lists both closing times in different places. Hours can change during Ramadan and on event nights.

Things to do at SOHO Square

• The dancing fountain — the headline act: jets of water choreographed to music and coloured lights, nightly from 8 pm, free to watch.
• Ice skating on an indoor rink — public and family sessions, skate hire, a figure-skating school and private lessons.
• The Ice Bar — walls, counter, tables and even glasses carved from ice; entry includes a drink.
• SOHO Bowling — six self-scoring ten-pin lanes, with bumpers and ball ramps for younger kids.
• Kids’ arcade with video games, a soft-play area, slides and a ball pit, plus a carousel and fairground rides nearby; there’s also a VR games zone.
• Tennis and squash on floodlit courts, including a mini court for children.
• The bazaar — over 60 stalls in the style of Cairo’s Khan El-Khalili, alongside fashion and jewellery boutiques.
• Events on the square’s stage: concerts, photo exhibitions and the Christmas lights switch-on — the website lists what’s on.

Restaurants, bars and shopping

There are around twenty places to eat and drink, most with outdoor tables: L’Entrecôte steakhouse, Bombay (Indian), Zen (Chinese), Luxor (Egyptian), Mai Thai, Teppanyaki and a Sushi Lounge, Koutouki for Greek food and seafood, Café Chino (Lebanese), the Tex-Mex SOHO House and the Queen Vic pub, plus juice bars, a tea salon and food trucks. Fontana Bar sits right by the fountain.

Shopping is resort-style: boutiques, jewellery, souvenir shops and the bazaar. The square presents itself as a hassle-free zone, but prices run higher than at the Old Market (unofficial). For spices, papyrus and cheaper souvenirs, the Old Market or a fixed-price shop in Naama Bay or Hadaba is better value.

Payment: restaurants and resort shops inside the Savoy complex generally take Visa and Mastercard (unofficial), but taxis, microbuses and tips need cash in Egyptian pounds. Carry small notes; US dollars and euros are accepted in places, at a poor rate.

Is SOHO Square worth visiting?

Yes, if you’re travelling with children or want one easy evening out: the fountain is free, the ice rink and bowling keep kids busy, and the square is safe, well lit and traffic-free. If you’re staying next door, it’s an obvious nightly stroll.

It’s less worth a special trip if you want something distinctly Egyptian. Restaurants and shops are resort-priced, there’s no history to see, and evenings here feel much like any international resort hub. From Naama Bay, it’s best as a single evening combined with dinner rather than a regular haunt.

SOHO Square vs Naama Bay vs the Old Market

With kids, or for the show, pick SOHO Square. One evening and you want the sea? Naama Bay. For souvenirs, haggling and local colour, it’s the Old Market.

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How to do it right

• Grab a spot by the fountain 10–15 minutes before 8 pm — it gets crowded fast.
• Film the fountain rather than photographing it: the music and moving light are the whole point.
• Book a fountain-view table on weekends through the square’s website or your hotel reception.
• Bring socks and a light layer for the ice rink — most people turn up in shorts.
• Compare prices before buying souvenirs here; the Old Market is usually cheaper.
• Save your taxi driver’s number — it makes getting back late much easier.

Questions